research and findings

Mission

To guide our clients in choosing effective solutions and making communicative material more engaging and easier to comprehend

Vision

Having a name not only in the design world, but also in the local, national and global scenarios

Why was this company created?

To translate thoughts into effective visual communication media that is backed by multi-layered meaning and concept.

What products and services does the firm have to offer?

Communication Media in print and web.

Who is our target market?

Broadly put, people looking into new business ventures, revitalising their existing business, events organisers, publication houses, content organisation related fields, campaign and awareness related  organisation.

What is out competitive advantage?

Contemporary work which is excellently executed and based on the classic principles of design, yet different. Bold and sophisticated, contrast is brought out in different ways in all outcomes.

Customers who wants something younger, more engaging and distinct.

What is out there?

There are a few broad categories in which the existing firms in India could be placed. These include conventional and traditional, quantitative, minimalistic, contemporary and individualistic.

How do we currently market our services?

Website, word of mouth, clients, market reputation and goodwill. 


KEY WORDS

communication
multi-layered
holistic
____
CONTRAST
traditional vs. untraditional
bold vs. elegant
familiarily vs. unfamiliarity
structured vs. unstructured
big picture vs. details
typography vs. image making
_____
personalised and individual attention
translation of thoughts into visuals
Responsible
bold, sophisticated 

Reference

Most of my research is coming from here. Designing Brand Identity by Alina Wheeler.

It provided for the gaps that I am not able to fill in my process of designing a brand.

Some reading in the library

Resources: 

Graphis Logo -- Rex Peteet

Graphic Design Referenced

Identify

Marks of Excellence -- Peter Mollerup

Graphis Poster -- Dr Frieder Mellinghoff, Paul Davis, Shin Matsunga

Design Matters// Logos

Some logo units I thought were interesting. I have no examples to show, since they are not online,

but what made them interesting was the unit, and how some of them were decontextualised completely and broken down to create some interesting quirky icons that would have a lasting impact. It all comes back to strategy and the way the firm wants to position itself in the market. Only when that is finalised, can an execution take place. 

In short,

Idea --> Execution --> Styling

Another excerpt that I found interesting in Design Matters//logos was about considerations.

Testing a logo

- emotional response

- Competition

- Brand Attributes

- Cultural Connotations