// I have to figure out a whole unit for the symbol to go with. // The collateral and visual system for the identity to work in. // Additional, slightly disconnected elements to aid the identity, because this identity is not the kind that can be taken forward. For example, a monogram, or a pattern. //The "underlying" source of inspiration is too generic, and hence it is very very difficult to come up with an entire visual system, and there is very very little time at hand.
Let me know what you think!
concept: The key word used here was contrast, and the fact that DKM's work is structured, yet is unstructured. The 'k' is derived from Dev's signature, adding a memorable element to the whole logomark.
Typeface: TYPEFACE SIXPOINTFIVE, and hand lettered K
looks great! :)
ReplyDeleteslightly thinner strokes for the middle element, perhaps?
ReplyDeleteThis comment has been removed by the author.
ReplyDeleteam liking muchly :)
ReplyDeletei think u have made it personalized by
ReplyDeletetaking letter K from his signature. To
me, it is a good work as well as has an
element of innovation.
mama,papa