Type Integrations: First Set

Typeface used: Gotham HTF Light & Helvetica Neue (bottom most)

Here, Gotham worked better because the 'k' and the 'm' flow into each other, while in Helvetica the unit is not flowing into the other. 

Typeface used: 1. Baskerville Cyr, 2-3. Adobe Jenson Pro 4. ITC Galliard.

Here it was finally decided that DKMD are too many letters to integrate, but the way the distinction is used in the first one with the italic D, maybe something could be done for the final identity, but as an additional unit. The serifs are not working because there is not much contrast in the strokes. Some thing with a heavier contrast in stroke width could work better. Here there is a slight debate between using a san serif or a serif, and currently both options are open.

Typeface used: 1. Calvert Bold, 2. Din 3-4. Archer

The slab serifs give the firm a very young look, but again here the argument was that the firm is not going to be young forever, and the logo is meant to be forever. so it necessarily doesn't matter. 

The integration here may not work, because though liked by the client, it is a possibility that it is read as CKM instead of DKM.

Typeface used: Futura Bold and Baskerville

The integration of the second one was found interesting, but the typeface needs to be reconsidered.

Nothing is finalised yet, and I am supposed to work on the identity a lot more. I am going to be trying out a few new things, but will mainly be concentrating on making these type integrations work.