Friday, July 23, 2010

The Big Mindmap of Everything



ATTRIBUTES
Bold fun young simple clear cut flexible iconic quirky different visual aesthetic crisp fresh
Music library typography detail image making aspirations

EXPANSION
            SERVICES
            P.R
            BUSINESS EXPANSION

COMPETITIVE ADVANTAGE
WHAT EXISTS?

OUTGOING FORMS OF COMMUNICATION
            Client presentations
            Proposals

IDEAS
IDENTITY
wusiwyg
Design movement inspired
Embodying the visual style of the studio
Dynamic :
Different avatars for different categories of work.
Application of the identity
WEB
Website
Promotional Videos on Youtube, Vimeo
Play your own music, play what we listen to, updates
Interactive ( creating a simple interactive space where the viewer can interact with “our world”. Examples: typeisart.com, what type are you?
A space where the team can update or upload their work and so on (Blog)
How often can the website be updated?

PRODUCTS
fun: tshirts, badges, posters, postcards, car stickers, calendars
utility: pen drives, stationery, planners, organisers, notebooks, bags
random : playing cards, matchboxes, cigarette boxes, storage boxes, customised music cds,
Promotion: tie ups with boutiques and shops, online, in studio, order & shipment
Themes: A theme can become a statement that is identified with the design firm. For example, Design Temple products are known for “sophisticated” kitsch Indian theme and some firms are known for doing “cute” work. Themes could be Indian, social, illustrative, typographic, design awareness, sustainability etc.  
SIGNAGE
It should be more than just a signboard.
Public Art, graffiti, a

OTHER
A design palette: references of visual templates for clients, in order to help them articulate their needs better.
An yearly ‘festival’? Sponsors?


AUDIENCE
The client is often not familiar with design terminology and it always helps if the client knows exactly what he/she is paying for

            CLIENT SETS
            Illustrative, graphic, bold visual (kitchen, tabularasa, elevate, chi)
            Publication (Sunday Guardian, Covert, Inspire One)
            Corporate 
            Social (Vaatavaran, Sttep, Lemon-aid)
            Luxury Branding (kidology, blues)

            Expansion
            Packaging, inforgraphics, motion graphics, web applications, exhibition design

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