Getting Feedback

After looking at my initial brainstorming, I have to do the following


- Start coming up with typographic integrations of DKM for the logo. This integration should act like a symbol, which can later be used independently of the name of the design studio.

Roger Federer initials -- an example of type integration

- Chalk out the promotions aspect a bit more. I should think of two aspects of the prospective product range. Instudio and for the general public. If a product range then how is it going to reach the masses? Who is going to buy it and how is it going to be sold? It is all very good to produce postcards, posters, t shirts and other paraphernalia, but is there a point? 


Ideas that have potential:
- Having monthly themes to the website, which would deal with a new application of the logo, and keep the visitors coming back. One of these themes is breaking type and zooming in. 
- Having a personalised feel to the website, where the employees could upload details of their projects, including process. 
- Integrating the personal characteristics of the studio in the identity. There are certain inherent characteristics about dkm -- music, typography, flexibility, youth... How can these factors be integrated within the identity?
-Having a dynamic identity -- Keeping different avatars for different categories of work doesn't work, because these categories keep changing, and the clients look at work project wise and not category wise. Categories such as "print" "publication" and "typography" make more sense to the design generation, not the target audience. Dynamism could be achieved instead, in its flexible application. The ideas of having a theme every month is one such way of going about it.