Questions that came out in the meeitng:
What are the main forms of outgoing communication media?
In what position does the firm want to project itself?
How far and wide can the collaterals be stretched?
Qualities of the studio
- bold
- fun
- young
- simple and clear cut communication
- flexible
- iconic
- quirky, different
- aesthetic
- crisp
- fresh
Team qualities/characteristics or random things..
- typography
- music
- coffee
- library (in comparison with other places, it stuck out)
- image making
- aspirations
Reaching out to the masses
Very often design termanology means nothing to the client. what does he/she have to do with type, grid layout? Intricacies such as these should be translated into simple language.
Possible outlets
client sets:
- illustrative, graphic, bold visual (kitchen, tabularasa ink, elevate, chi)
- publication (sunday guardian, covert, inspire one)
- corporate
- social (vaatavaran, sttep, lemon-aid)
Expansion in terms of clientele:
- packaging
- infographics
- motion graphics
- web applications
- Exhibition Design
Ideation:
WEB
fun
music updates
fun links
interactive ( there are a lot of applications online which enable
users to form art with a few given tools.. typeisart.com is an example.
Pentagram has a feature where you can find out which typeface are you.
Blog like
Personal : Could the designers have their own personal page or something? Some sort of insight of the work environment in the studio?
SIGNAGE
setting a sort of an entrance...
hauz khas village is filled with these numerous shops and each one is a "design" store..
can there be graffiti or public art posterish boards outside which is part of the dev kabir malik identity and is integrated with signage?
Queries
How is the website updated and how often?
Technical questions:
logo should be minimum what size? black and white? dual colour... etc? Is there a need? how can it stay consistent and yet dynamic..
_______
small campaigns that people can participate in? The plausibility of this idea is still not sure.
Collaterals
Utility items and keepsakes like
some top of the head ideas for the identity:
"dynamic"
- Definite form, but different fillers - colour, textures, medium (type, paint, vector pen etc), collage of work,
- A unit made out of smaller units (each unit a different quality or something) the elements of which could flow out...and be more dynamic. which could form the whole unit.. and could flow out, deform, too.. like some of the dutch identities..
- sections. having sections of work, and each section has a different identity, ofcourse following the main identity... here things like substitution, metaphor, similarity in form, but dissimilarity in medium.. colour...texture stuff like that could work...Basically, having something common and something different
- different avatars.
______
types of identity and what message it brings out:
typographic unit
simple bold clean clever, contemporary
rounded, flexible
inside joke?
experimental playful
dynamic, 3d
geometric, modular
complicated, busy
ornate, contemporary
hand drawn, though not necessarily child like?
calligraphic, cursive?
Iconic
signature
_______
what sells? how does the "public" percieve things differently from us?
"word of mouth" is an important tool in promotion. public relations. keeping in touch with clients helps maintain public relations. Could there be something which the clients of dkm get yearly or something..I dunno actually.. this needs to be economical and not some sort of a giveaway thing...
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