Some reading in the library

Resources: 

Graphis Logo -- Rex Peteet

Graphic Design Referenced

Identify

Marks of Excellence -- Peter Mollerup

Graphis Poster -- Dr Frieder Mellinghoff, Paul Davis, Shin Matsunga

Design Matters// Logos

Some logo units I thought were interesting. I have no examples to show, since they are not online,

but what made them interesting was the unit, and how some of them were decontextualised completely and broken down to create some interesting quirky icons that would have a lasting impact. It all comes back to strategy and the way the firm wants to position itself in the market. Only when that is finalised, can an execution take place. 

In short,

Idea --> Execution --> Styling

Another excerpt that I found interesting in Design Matters//logos was about considerations.

Testing a logo

- emotional response

- Competition

- Brand Attributes

- Cultural Connotations